With more and more companies using digital media to their advertising advantage, print media is becoming less and less common. In fact, its value as an essential marketing tool has diminished over the recent years. However, though businesses today are widely dominated by digital media, print media still plays a critical role in the success of any product marketing campaign. This is especially true if you use it along with your online advertising strategy. To help you understand the place of print media in the world of digital marketing, here are ways on how print marketing can help you get better results on your on-going business or product campaign.
Personalization
Although most companies now use electronic mails to disseminate links to their websites, including personalized URL on traditional mails is also a good way to increase people’s awareness about your site. This may sound old school but a lot of people still rely on printed mails. In fact, even big companies still use printed mails to introduce new products and services to their target audience. Including personalized URLs (PURL) can help you boost response rate on your direct mail campaign while enhancing traffic to your company website. It would be a good idea to include personalized company images to your printed mails as well for better company branding.
Utilization of QR Codes on Printed Materials
QR codes are often seen in newspapers, magazines and ad posters. QR codes simply stand for Quick Response Codes. They allow users to easily land to your webpage by simply using the QR code. When the QR code is scanned using a smartphone app, the browser will quickly redirect the user to your company’s landing page. QR codes also offer an excellent way to introduce special discounts to potential and new customers. These codes can also be used to let your web visitors sign-up for a loyalty club or to let visitors to RSVP themselves to an event organized by your company. However, you should not utilize QR codes just for the sake of allowing visitors to conveniently land to your company’s website. It is important that you create a worthwhile and robust marketing experience to ascertain the effectiveness of your QR codes. Coming up with a meaningful advertising experience using QR codes will allow you not just to increase traffic to your site or boost the number of web visitors but also enhance product sales.
Follow Up Online Marketing Campaign With One-on-One Social Marketing
A good way to boost client retention is by making them feel how much you appreciate them. One great way to do this is through sending custom gift to your most loyal clientele. Get the address of your loyal customers and mail them a valuable gift that will easily mark your brand to their minds. For instance, you can send out custom headphones embedded with personalized company graphics as well as PURLs and then offer something more valuable like an iPod if the recipient decided to meet with a representative from your company. This type of strategy will help you significantly boost response rate from your most valued clients and will allow them to continue doing business with you.
Despite the fact that print media is not seen as an effective marketing tool anymore, incorporating it with your digital marketing strategy will allow you to use print marketing to its best potential.
